Barry White

President & CEO

Chattanooga Tourism

Barry E. White is the President and CEO of the Chattanooga Tourism Company (formerly Chattanooga Convention and Visitors Bureau), leading the city's tourism strategy since February 2018. Under his leadership, Chattanooga has experienced significant tourism growth, with over 11 million visitors in 2025, contributing roughly $1.8 billion to the local economy.

Fun Membership Meeting at AT&T Field